The Y3000 AI Cam offered Coca-Cola consumers the ability to see a visual of the future. How? you might ask. It was no small feat, but together with our brilliant production partners at Sawhorse Interactive we developed the first of it's kind camera that allows you to co-create with AI to see your world in the year 3000.
Y3000 took over the largest canvas in the world at the Las Vegas Sphere, 4 months after opening. The world's largest Coke pour transitioned into the city of the future inspired by the images co-created with the Y3000 AI Cam.
Of course, we had to throw a party to celebrate, and so with the production prowess of Phntm, consumers tried on the Ambush street collection via the Snapchat Mirror (thanks to Unbound & Snapchat) & partied with the Jonas Brothers' hologram to a secret set by DJ Marshmello.
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