Coca-Cola Creations: Dreamworld

Tomorrowland's Dreamworld developed in partnership with Unit 9,
a ten-minute AR gamified DJ dance party
featuring artists such as Martin Garrix and Vintage Culture.

With the incredible partners at DRESSX a dreamy AR fashion line came to life for all users to add to their metawear wardrobe.

With the mastery of our production partner weareseventeen, a world of blobjects brought the vision of this campaign together to subvert consumer's realities.

With our friends at AvatarLabs, we opened the portals and brought a bit of the Dreamworld into consumers real worlds.

The gateways to Dreamworld opened in NYC and Toronto through out of homes, bus stops and events for consumers to explore the boundless creativity of their minds and taste the wonder.