We turned to our unparalleled production friends at ManvsMachine to develop the digital world aesthetic for Byte.
Coca-Cola Creations: Byte, the first Coke launched in the metaverse through a custom island in Fortnite built by the team at PWR.
The AR mini game built by Tool of North America, featured a pixel avatar that was only accessible to consumers who bought the online exclusive limited edition combo pack and scanned the can while on the Coca-Cola website.
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